While Search and other properties make up the bulk of Google's ad revenues, its YouTube advertising business, which saw a near 50% year-over-year jump in the first quarter, is increasingly grabbing ad dollars away from traditional linear television. Over the years, Google has built and acquired a slew of ad tech tools that enable content publishers to make money through advertising and let ad buyers seek out the kinds of people they would like to get in front of on Google Search, YouTube, Maps and on other websites across the internet. Number-two Facebook is expected to capture less than 24%, while Alibaba is projected to be a distant third, with less than 9%. Google has been the market leader in online advertising for well over a decade and is expected to command nearly a 29% share of digital ad spending globally in 2021, according to eMarketer. Of that, $147 billion - over 80% - came from Google's ads business, according to the company's 2020 annual report. In 2020, Alphabet generated almost $183 billion in revenue. Personal Loans for 670 Credit Score or Lowerīut Google's main business is online advertising. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit

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